A trip to Roma with Valentino

Valentino's digital campaign Born In Roma was part of an ambassadors program which included a press trip to Rome meeting with the house's teams, a masterclass about the olfactory experience of perfume and the launch of a new fragrance.

"Two fragrances for women and for men, resolutely born in Roma, where the reverence for the past meets an irreverent attitude for now."

Valentino invited friends of the house on a journey throughout Rome — from historic Piazza di Spagna to the ancient Casanatense library and beyond — to discover the atmosphere and elements that inspired the #BornInRoma fragrances.

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