Believe in your voice with Voce Viva by Valentino

Valentino's digital campaign Voce Viva followed the advertising campaign embodied by singer Lady Gaga and included the promotion of the fragrance through a short movie.


Valentino invited chosen influencers to share their definition of empowerment through their own voice. The Voce Viva campaign was imagined to spread a message of hope, to inspire and encourage everyone to live out their dreams in the spirit of freedom.

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