Gucci celebrates fashion & cinema in 7 movies

The Gucci Online Festival showcased SS21 collection in a series of 7 mini-movies promoted through a digital campaign with influencers.

This exclusive project initiated by AD Alessandro Michele and directed by Gus Van Sant unveils Gucci's new collection with a short-movie release a day, from Nov. 16th to 22th. The online event featured ambassadors of Gucci including Billie Eilish, Harry Styles and Florence Welch.

To introduce the festival on social media, Gucci called on chosen influencers and invited them to share their favorite looks from the SS21 collection.

Influencer @1grammedestyle is wearing Gucci SS21.

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