Gucci's new sustainable line Off The Grid was promoted on social media with a digital campaign featuring influencers.
American Vintage's new collection featured influencers for products placements all along the season.
In reaction to the BLM protests and to support the movement, Club Monaco led a unique project with interviews of and content creation by chosen influencers.
Farfetch's holiday season edit included an interview and a photoshoot on party-wear style along with an online wishlist of products from influencers' selections.
Maybelline Christmas' collection was promoted through an online giveaway and a presentation of the makeup products from the box by influencers.
To introduce its launch in France on March 2nd, US grooming brand Harry's called on chosen influencers to test and approve its men skincare products.
My Theresa's new menswear collection for pre-fall season was featured by chosen influencers to compose their favorite look and promote it with products placement.
As part of the digital strategy of Moxy Bastille Hotel, influencers were invited to stay and discover the hotel with a photoshoot for social media.
Following the Dior FW Men show by Kim Jones, the house of Dior called on chosen influencers to embody the collection through products placements.
COS' activation for holiday season consisted in a flat shot of influencers' wishlists products and short interviews on travel essentials.
The first men's line of Mejuri jewelry was unveiled on October 5th with a digital campaign including products placements by influencers on social media.
For the first collection of Umaniwear, the brand partnered with artist Betty Mariani to sponsor all her interviews and business trips wearing Umaniwear.